Level up Creative is Andre Padilla, a San Diego based, jack-of-all-trades creative professional with nearly 30 years of digital expertise.
His extensive video game marketing knowledge and unwavering dedication to his craft make him the go-to expert for companies seeking to level up their creative strategy and achieve game-changing success.
Creative Direction
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Video Editing
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Graphic Design
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Game Play Capture
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UA Concept and Creation
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Motion Graphics
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Broadcast Packages
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Creative Direction | Video Editing | Graphic Design | Game Play Capture | UA Concept and Creation | Motion Graphics | Broadcast Packages |
NCSOFT (2015-2023)
Andre served as the Creative Director for NCWest’s Publishing division, where he built a dynamic and diverse team to support a live service games portfolio. From websites to key art, social media content and launch sizzle trailers, his team created it all.
Under Andre's leadership, his team played a pivotal role in several successful game launches . From WildStar’s Free-to-play launch to Blade & Soul, and the “End of Dragons” Guild Wars 2 expansion. Other highlights include esports tournament support and the very successful Steam launch for Guild Wars 2.
Daybreak Games (2015)
During his tenure as Senior Multimedia Manager, Andre led a team of multimedia artists through the launch of a new studio, where they played a pivotal role in generating excitement for the new studio name and branding.
Andre's team also contributed to the successful launch of Daybreak's first game, H1Z1. His small team created multiple videos, behind-the-scenes Dev Diaries, and produced live streams to generate excitement among fans.
SONY (2007-2015)
As Senior Multimedia Manager at Sony Online Entertainment, Andre managed a team of editors and produced marketing videos for all video game titles.
Highlights include: Launching PlanetSide 2, DC Universe Online and Free Realms. His team worked closely with the events team to elevate the annual fan event by providing on-site photography and videography as well as livestreaming the marquis events.
LJG Partners (1995-2007)
LJG Partners was a San Diego-based boutique creative agency where Andre began his career after completing college. During his time at LJG Partners, Andre served in various capacities, including designer, production manager, and eventually Creative Director.
At the time, the agency was at the forefront of pushing the limits of what was possible with computer technology, and Andre thrived on the challenges and opportunities for creativity that came with that.
The client list was extensive and included Walt Disney Imagineering, NBC/Universal, The San Diego Padres, The Avery Dennison Company, Westfield Malls to name just a few.
